prijava
SARAJEVO, May 18 (FENA) - On the second day of the Sarajevo Business Forum (SBF) in cooperation with the USAID Sustainable Tourism Development Project in Bosnia and Herzegovina (USAID Tourism), a special panel dedicated to the tourism industry was held today.
Director of the USAID Economic Development Office in BiH Karl Wurster said that USAID believes in the power of tourism not only as something that is fun and exciting but as a way to improve the economy in BiH and create jobs.
"USAID is happy to collaborate with the Sarajevo Business Forum on the organization of a panel in which international experts from tourism will participate, who will talk about the development of tourism in Bosnia and Herzegovina. I am particularly interested in what they have to say about the way in which international investors can be attracted and in which way Bosnia and Herzegovina can stand out on the global market," Wurster told reporters before the panel.
Director of USAID's Sustainable Tourism Development Project in BiH, Ibrahim Osta, who moderated the panel, said that the project is constantly working on increasing capital in the tourism sector, developing innovative tourism products, improving access to finance for tourism businesses, harmonizing policies and regulations, and on the transformation of the brand and promotion of the destination.
"With the goal of positioning Bosnia and Herzegovina as a competitive destination on the world market, it is very important that all sectors participate together in the presentation of the destination. The work of the private and state sectors contributes to the good development of tourism, and we should always keep that in mind," said Osta.
Panel participants, and international tourism experts, shared their experiences on how to increase local capacities, improve quality and interest in the tourism sector, develop tourism offers and improve tourism marketing promotion.
Daniela Wagner, director of business and international development at Jacobs Media Group, one of the largest B2B companies in the field of media in the tourism industry in the world, said that they organize more than 150 events in the world annually and their goal is to help tourist destinations stand out in a way to help them tell their story.
"BiH has potential for tourism development and it is important that these potentials are presented in the right way. We have seen that after covid the way people think about travel has changed, they are more interested in true experiences and vitality, and I believe that Bosnia and Herzegovina can offer all that on the world market. I believe that with the adequate cooperation of all employees in the country and proper representation at the international level, Bosnia and Herzegovina has all the opportunities to develop its tourism sector, and I look forward to working towards achieving that goal," said Wagner.
(FENA) S. R.
