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SARAJEVO, August 11 (FENA) - Digital marketing, which includes online and social media advertising, is becoming increasingly popular in the world, including Bosnia and Herzegovina. Although it seems that BiH is lagging behind the most advanced countries, director of one of the leading Lilium services companies in BiH, Haris Husejnović says that the development of digital marketing has a positive impact on the consumer society and contributes to a better quality of offer in our market.
"Speaking of developing digital marketing in terms of applying digital marketing best practices, there is still plenty of room for improvement. Although e-commerce is slowly taking over, there are fewer successful case studies characterized by the use of the most advanced digital marketing tools such as direct measurement of ROI at the level of digital advertising campaigns. There are still a large number of promotions aimed at branding and the price of online traffic in BiH is relatively low compared to neighboring countries and many times lower than in developed markets. However, it should be emphasized that investment in employee training in this area is increasing rapidly, and it is expected that competition in digital advertising will continue to intensify, which is certainly a positive thing for the whole market, and the greatest benefit will be seen by end customers through improved product and service offerings," points out Husejnović.
Semir Musić, co-founder of Lilium, says that if we look at the growth and development of digital marketing through a share of the overall marketing budget of BiH companies, we can see the rapid growth of digital promotions compared to traditional media such as print and outdoor television.
"This is especially true for smaller businesses and businesses that are making better use of digital channels due to limited resources. Also, there is a noticeable increase in digital marketing investments in larger companies that are market leaders in their industries," Musić said.
There are more and more conferences and other educational gatherings in BiH that promote the development of digital marketing, but also talk about the problems that accompany this area. From September 19 to 21, the first regional Tech Cruise conference will be organized at Lake Modrac near Lukavac, with regional experts in the fields of business organization, sales, digital marketing, IT and cyber security. One of the topics will be the services and opportunities offered by digital media, search engines and social networks.
(FENA) L. N.
