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Fena.ba | Najnovije vijesti iz BiH, regiona i svijeta
News in English     | 03.11.2020. 15:59 |

Merima Kukić starts a company that employs women from rural areas

FENA Press release

MOSTAR, November 3 (FENA) - After entrepreneurial training on the EU4Business project "Start your own business", 27-year-old Merima Kukić from Jablanica wrote a business plan and became one of the grant beneficiaries that enabled her to start her own company "MOST M” Jablanica, which employs women from rural areas of Herzegovina and whose main activity is processing fruit and vegetables.

“I have always found it fascinating how one seed develops into a fruit that ends up on our table. I often think about what is put into the food we consume, so I guess that has further piqued my interest in organic products,” stated Merima Kukić.

The fertile ground for the development of Merima’s idea and a kind of turning point for this young woman was the entrepreneurial training “Start and Improve Your Business”, based on the International Labour Organisation methodology.

“After the training, Merima did not wait long. She knew what to do, so together with six women from the Women’s Association “MOST” Jablanica, who are engaged in organic agriculture, Merima decided to start her own business. She used the knowledge gained at the EU4Business training, wrote a business plan, and became one of the grant beneficiaries that enabled her to start a company called MOST M d.o.o Jablanica,” stated the Association LiNK Mostar.

Merima’s company currently produces natural and vegetable juices, fruit syrups, jams, marmalades, sweets, ajvar, pindjur and a whole range of traditional products. An added value in this entire preparation process is that all processed fruits and vegetables come from domestic plantations of proven organic suppliers from the area of Jablanica and Herzegovina.

“We stand out because we work according to original traditional recipes. Our most attractive product is an autochthonous product of BiH – apple jam without any additional sugar. It is produced only by boiling pure apple juice, as our ancestors did,” Merima proudly emphasizes.

Merima Kukić’s business idea is financially and professionally supported through the project “Inter-municipal cooperation to the better and more inclusive practice of support for start-ups”, which is implemented within the EU4Busines project – for a competitive and innovative domestic economy.

EU4Business is worth EUR 16.1 million and is jointly funded by the European Union (EUR 15 million) and the Federal Republic of Germany (EUR 1.1 million).

The project is being jointly implemented by GIZ, ILO and UNDP, from April 2018 to March 2022.

The project is implemented by the Local Partnership Jablanica, Kakanj and Konjic, consisting of the Municipality of Jablanica, Kakanj, Konjic, Association LiNK Mostar.

(FENA) A. B.

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