prijava
SARAJEVO, March 14 (FENA) - At the end of the successful participation of the Bosnia and Herzegovina delegation at the ITB Berlin fair, USAID signed innovative contracts with the companies Expedia and Tripadvisor.
During the world's largest tourism fair ITB Berlin, the US Government, through USAID, launched new partnerships with the world-famous travel companies Expedia and Tripadvisor, so that these popular online platforms would be used to promote the rich and diverse tourism offer of Bosnia and Herzegovina among modern travelers.
Cooperation with the companies Expedia and Tripadvisor are just two of the many new partnerships that USAID signed as part of the ITB Berlin fair with leading international tourism partners in areas such as joint regional promotion, improvement of gender equality in tourism, increasing the visibility of the country as well as brand promotion on different international markets.
From March 7 to 9, USAID's Sustainable Tourism Development project in Bosnia and Herzegovina attended the ITB Berlin fair with a delegation of leading tourist organizations in the country - Visit Sarajevo, the Tourism Organization of the RS (in cooperation with Fortuna Travel) and the Herzegovina Tourism Cluster.
The BiH delegation, with the support of USAID, hosted the Bosnia and Herzegovina pavilion, further building the international tourism brand of BiH and presenting the country's impressive natural, cultural and culinary heritage to more than 10,000 exhibitors and 100,000 visitors.
Another notable success for BiH came in the form of two major awards for tourist films about BiH at the Golden City Gate Tourism Multimedia Award: gold stars in the Country category for Robert Dacešin's film Why Bosnia and Herzegovina can be the number 1 destination in the world?, and the City of Trebinje in the category City with the film A place for all generations.
On March 8, the BiH delegation held a big event, promoting the country in front of more than 100 representatives of the international media and world tour operators. Held in the BiH pavilion, the event "Bosnia and Herzegovina: A Journey through Sights and Tastes" helped further build the internationally recognized brand of BiH as an attractive and attractive year-round destination that offers world-class experiences.
During the event, the Wine Road of Herzegovina, revitalized with the support of the US Government, presented a new website (http://hwr.ba) that will help in promotion, as well as additional connecting of its wineries, hotels, restaurants and activities with potential international visitors.
(FENA) S. R.
