prijava
ABU DHABI, November 14 (FENA) - The second edition of the Global Media Congress opened today under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court at the Abu Dhabi National Exhibition Center – ADNEC, WAM reports.
Organized by the Emirates News Agency (WAM) and Capital Events of the ADNEC Group and taking place over three days, the first morning will open with a Keynote Speech from Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence.
In keeping with Day One’s focus on environmental media in conjunction with COP28, a panel session with young influencers will discuss content creation to address climate challenges and an international media discussion on sensitizing audiences to climate change. The important role of think tanks in climate action will be covered in a further panel discussion.
"We are very proud that today we can welcome decision-makers, large corporations, leaders of new ideas and innovators to an event that is already an essential global forum for the media sector. The Global Media Congress plays a decisive role in bringing media leaders together to address key issues facing the industry. By combining the momentum and capabilities of various participants, the Congress drives the growth and evolution of the sector and highlights its enormous potential to create game-changing solutions and open new business horizons," said Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM) and Chairman of the Higher Organizing Committee of the Global Media Congress.
Also at the Congress, the Create Stage will host a session on the evolving role of creators in digital marketing, while the Educate Stage features a series of interactive presentations on topics ranging from content evaluation, format adoption and the future of media to key technologies delivery of content, immersive technologies, virtual production and co-production. Workshops will address sustainability and climate media, the power of youth storytelling, subscription strategies and ChatGPT among other topics.
"This lively and productive opening day showcases the power of the Global Media Congress to enable major global corporations and businesses to connect with new thought leaders, explore the latest trends and collaborate with the best innovators and influencers to shape the future of the global media sector.
Given that media is a key component of future economies based on knowledge and sustainability, ADNEC Group is proud to play its role in positioning Abu Dhabi as a global link for media creativity and a support ecosystem for creatives and companies that want to realize their innovative potential," said Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group.
A delegation of the Federal News Agency FENA is also participating in this year's event.
Speaking about this topic, FENA Managing Director Elmir Huremović said that it was an honor for the Federal News Agency to participate in the Global Media Congress.
"Our close partnership with WAM is based on our belief that media around the world must strengthen their ties in order to respond to the challenges facing the sector. The Global Media Congress is definitely the place where media personalities and leaders from different parts of the world come together to devise lasting solutions to the problems we face and ideas to take our industry to a higher level of productivity and credibility. Even more so, considering the fact that a few months ago, FENA was also the organizer of a very important conference on the future of media, media innovations and trends, and these are exactly the topics that will dominate at this year's GMC as well," Huremović pointed out.
(FENA) S. R.
