News in English     | 18.09.2026. 16:15 |

Branding Conference on artificial intelligence and creative integrity opens in Sarajevo

FENA Muhamed Hadžibegić, Photo: Almir Razić

SARAJEVO, September 18 (FENA) – The 14th Branding Conference opened in Sarajevo today, bringing together marketing professionals to demonstrate that creative integrity can be preserved in symbiosis with artificial intelligence, while creating communication that does not manipulate but inspires genuine action.

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